Founded in 1925 by Adele and Edoardo Fendi in Rome, Italy, Fendi has grown into one of the most iconic luxury fashion brands in the world. What started as a humble fur and leather shop has evolved into a global empire, synonymous with innovation, craftsmanship, and timeless elegance.

The Early Days

In its early years, Fendi was a small boutique offering high-quality fur and leather goods. The brand quickly gained recognition for its impeccable craftsmanship and unique designs. However, it wasn't until the 1960s, when the Fendi sisters—Paola, Anna, Franca, Carla, and Alda—joined the business, that the brand truly began to flourish. Their vision and creativity led to groundbreaking innovations in the fashion industry.

Collaboration with Karl Lagerfeld

In 1965, Fendi took a bold step by appointing Karl Lagerfeld as the creative director. Lagerfeld's avant-garde approach revolutionized the brand's aesthetic, blending traditional craftsmanship with modern design. He introduced the iconic "double F" logo, which has since become a hallmark of Fendi's identity. Under Lagerfeld's leadership, Fendi expanded its product line to include ready-to-wear clothing, accessories, and fragrances, solidifying its position as a global luxury brand.

Fendi Today

Today, Fendi continues to push the boundaries of fashion under the creative direction of Silvia Venturini Fendi, the granddaughter of the founders. The brand remains committed to its heritage while embracing innovation and sustainability. Fendi's collections are celebrated for their bold designs, luxurious materials, and attention to detail, making them a favorite among celebrities and fashion enthusiasts worldwide.

For those interested in exploring Fendi's current product offerings, you can access a comprehensive electronic spreadsheet

Conclusion